LifeWave Leadership

David Schmidt

Founder & CEO

David is the inventor of the LifeWave Technology and founder of LifeWave.

David’s experience in business and product development spans over 25 years and includes a formal education in Management Information Systems and Biology at Pace University in Pleasantville, NY. David then went on to pursue several entrepreneurial endeavors and as a result owned successful companies involved in manufacturing and product development. One of these companies, Advanced Applications Group, is a Research and Development center that specializes in energy production technologies for both military and commercial applications. During his time with AAG David developed new methods for producing Hydrogen and Oxygen, designed and prototyped multi-fueled bladeless turbine power generation systems, and constructed metal-combustion rocket engines.

As a result of his innovations David was presented with an honorary doctorate by Dr. Alexander Marinaccio of the International Hall of Fame. In addition, as a result of work performed in the design of emergency Oxygen systems for General Dynamics and the U.S. Navy, David was invited to participate in the Navy’s next generation mini-sub program.

The LifeWave Technology was born out of 3 years of intense research by David into the concept of being able to naturally increase energy and stamina through elevation of fat burning utilizing wireless communication to the human body. The LifeWave Technology is now available to the public and David has committed the past 12 years into making this opportunity a reality.

Michael Collins


With over 40 years of sales, marketing, and management experience, Mike began his career with Procter & Gamble and PepsiCo, both Fortune 100 companies. Mike rose to Division Vice President of Sales at PepsiCo, where he ultimately moved on to other senior executive positions within the company.

Prior to joining LifeWave, Mike was Senior Vice President and Chief Operating Officer for two of network marketing's largest and most successful companies. During that time, he was also was an active participant in the Direct Selling Association (DSA).

In his 10 years with LifeWave, Mike’s responsibilities have encompassed virtually all aspects of expansion and development, with a particular focus on strategies that drive robust, long-term growth.

In 2015, the DSA elected Mike to its Board of Directors and to the Board of Directors of the Direct Selling Education Foundation. He holds a Bachelor of Arts degree in communication from the University of Notre Dame.

Steven Haltiwanger MD, CCN

Health & Science Director

Dr. Steven Haltiwanger is a licensed medical doctor and certified clinical nutritionist with over 25 years of practice. Prior to joining LifeWave as the Health and Science Director in 2004, Dr. Haltiwanger served as the Medical Director for the International Nutrition Corporation where some of his responsibilities included product development, overseeing quality control and the development of medical seminars. Over the course of his career Dr. Haltiwanger has also served in other medical and science leadership capacities including directing several health programs.

In January 2005 Dr. Haltiwanger was appointed as a part-time lecturer for the Occupational Therapy Program at the University of Texas, El Paso and has spent time over the past several years educating physicians all over the world. Dr. Halitwanger is routinely invited to participate in speaking and lecture engagements at conferences and forums across the globe. When presented with the opportunity to investigate LifeWave technology, Dr. Haltiwanger concluded after careful and thorough research that LifeWave was "the most exciting technology that he had seen."

Suzanne Somers

LifeWave Ambassador

As LifeWave Ambassador, Suzanne Somers is a strong advocate for LifeWave products and an integral part of our marketing efforts. In addition to her work as a well-known actress, singer, comedienne and businesswoman, she is a #1 New York Times bestselling author, with numerous books on health and wellness.  She is also a visible, trusted and outspoken advocate of a holistic approach to health.

Suzanne was first introduced to LifeWave in 2006. After trying the patches and seeing their effects first hand, she became an avid supporter. In her latest bestseller Knockout, Suzanne says, "I love these patches. They are non-drug and do the job perfectly. I couldn’t be without them, and David Schmidt is a genius for creating them."

Joseph A. DePanfilis

Chief Financial Officer

A leader in Finance and Operations management for more than 25 years, Joseph DePanfilis comes to LifeWave after serving as Chief Financial Officer, Chief Operation Officer and Director of Finance for privately held, publicly traded, and private equity-held companies.

He has experience in diverse areas of industry finance, including high-tech auto manufacturing, aerospace, medical device, telecommunications and consumer products. Joseph has also directed financial management of foreign operations, served in accounting capacities, as well as played a key role in business start-ups and turnarounds. In his career he has garnered a strong reputation for improving operations and impacting business growth through such measures as strong and resourceful finance management, and productivity/efficiency improvements.

Joseph holds a Bachelor’s of Science degree in Accounting from Johnson and Wales University, in Providence, Rhode Island.

Jules Rudick

Vice President, Planning & Strategy

Jules Rudick has an extensive, 30-year international business career having lived and worked in Hong Kong and Taiwan for more than 25 years. From 1982 – 2005 he owned and operated Rudick International Ltd. in Hong Kong. Additionally, Jules has set up and operated numerous joint ventures in Hong Kong, China and the United Kingdom, acting as director for many of these private companies.

Over the course of his career, Jules has developed extensive business relationships and contacts throughout North America, Europe, Australia and Asia. From 2005 until joining LifeWave as the Vice President of Planning & Strategy in January of 2009, Jules worked as a business consultant for small and medium-sized businesses in need of business expertise and private equity funding.

Jules holds a master's degree in International Management from the American Graduate School of International Management in Glendale, Arizona. He speaks fluent Mandarin Chinese and Cantonese and is an Associate of the Institute for Independent Business.