Company Leadership - LifeWave, Inc.

David Schmidt

Founder & CEO

David Schmidt

Founder & CEO

David is the inventor of LifeWave technology and founder and CEO of LifeWave.

David’s experience in business and product development spans over 30 years and includes a formal education in Management Information Systems and Biology at Pace University in Pleasantville, NY. David then went on to pursue several entrepreneurial endeavors and, as a result, owned successful companies involved in manufacturing and product development. One of these companies, Advanced Applications Group, is a research and development center that specialized in energy-production technologies for both military and commercial applications. During his time with AAG, David developed new methods for producing hydrogen and oxygen, designed and prototyped multi-fueled, bladeless-turbine power generation systems, and constructed metal-combustion rocket engines.

As a result of his innovations, David was presented with an honorary doctorate by Dr. Alexander Marinaccio of the International Hall of Fame of Inventors. In addition, as a result of work performed in the design of emergency oxygen systems for General Dynamics and the U.S. Navy, David was invited to participate in the Navy’s next generation mini-sub program.

The LifeWave Technology was born out of three years of intense research by David into the concept of being able to naturally increase energy and stamina through elevation of fat burning, utilizing wireless communication to the human body via phototherapy. The LifeWave Technology is now available to the public. David has committed the past 15 years into making this opportunity a reality.

Globally, David is the holder of 94 issued patents, 13 pending, with many more being written. More than seventy of those issued patents are in the field of regenerative science and technology. One of his inventions, the Double Helix Conductor, produces a novel blend of electromagnetic and non-electromagnetic fields to improve the speed of wound healing that rivals that of stem-cell injections. This led to David realizing that phototherapy can be a means by which a person’s own stem cells can be activated into a more youthful state as opposed to requiring an injection of expensive and potentially dangerous stem cells . Hence, after ten years of study, the X39® patch was born.

Since the inception of LifeWave in 2002, David has overseen global operations of the company and has accelerated expansion into approximately one-hundred countries, with offices presently in the United States, Ireland, Japan and Taiwan -- with warehouse and distribution facilities throughout the world . LifeWave has been a multiple recipient of Inc. magazine’s list of fastest-growing companies.

Jim Caldwell

Chief Marketing Officer

Jim Caldwell

Chief Marketing Officer

Jim has over 30 years of entrepreneurial business development, creative marketing, television production and project management experience at the executive level in the direct response and network marketing industries. He was a consultant to Pre-Paid Legal’s (now Legal Shield) CEO on several marketing projects ... and for LifeWave, after meeting David Schmidt almost 15 years ago, went on to consult and periodically work with him on key projects including LifeWave’s first Ice Wave video. He was thrilled that introducing David to Suzanne Somers led to her becoming a powerful ambassador for LifeWave for almost 10 years.

For over 20 years Jim owned, operated and was executive producer for performance-driven Future Thunder Productions, Inc., which was consistently recognized as a marketing leader in the Direct Response Television (DRTV) industry. Jim has won dozens of awards associated with over 100 critically and commercially successful advertising campaigns that drove $1.5 Billion in sales through all distribution platforms worldwide in as many as 15 languages. He was inducted into the DRTV Hall of Fame for his accomplishments.

His advanced presentational and writing skills come from working in front of and behind the camera for thousands of hours of television programming from live broadcasts in New York to syndicated programs seen across the US. He has travelled extensively throughout the world and his formal education includes studies at the US Air Force Academy and Arizona State.

Joseph A. DePanfilis

Chief Financial Officer

Joseph A. DePanfilis

Chief Financial Officer

A leader in Finance and Operations management for more than 25 years, Joseph DePanfilis comes to LifeWave after serving as Chief Financial Officer, Chief Operation Officer and Director of Finance for privately held, publicly traded, and private equity-held companies.

He has experience in diverse areas of industry finance, including high-tech auto manufacturing, aerospace, medical device, telecommunications and consumer products. Joseph has also directed financial management of foreign operations, served in accounting capacities, as well as played a key role in business start-ups and turnarounds. In his career he has garnered a strong reputation for improving operations and impacting business growth through such measures as strong and resourceful finance management, and productivity/efficiency improvements.

Joseph holds a Bachelor’s of Science degree in Accounting from Johnson and Wales University, in Providence, Rhode Island.

Jules Rudick

Executive Vice President

Jules Rudick

Executive Vice President

Jules Rudick has an extensive, 30-year international business career having lived and worked in Hong Kong and Taiwan for more than 25 years. From 1982 – 2005 he owned and operated Rudick International Ltd. in Hong Kong. Additionally, Jules has set up and operated numerous joint ventures in Hong Kong, China and the United Kingdom, acting as director for many of these private companies.

Over the course of his career, Jules has developed extensive business relationships and contacts throughout North America, Europe, Australia and Asia. From 2005 until joining LifeWave as the Vice President of Planning & Strategy in January of 2009, Jules worked as a business consultant for small and medium-sized businesses in need of business expertise and private equity funding.

Jules holds a master's degree in International Management from the American Graduate School of International Management in Glendale, Arizona. He speaks fluent Mandarin Chinese and Cantonese and is an Associate of the Institute for Independent Business.

Jason Gough

Sr. Director, Marketing

Jason Gough

Sr. Director, Marketing

Jason was raised in network marketing with family members all having participated in various companies as he was growing up. So, it’s no surprise he gravitated to the industry where his 23-year career has seen him help companies achieve great success, while receiving numerous industry awards himself along the way. From General Manager of Europe to Vice President of Marketing—and everything in between—Jason has exercised many marketing disciplines at some of the biggest and fastest-growing companies in the space, including Morinda, 4Life Research and Sisel. No stranger to hyper-growth, he had a front-row seat during Morinda’s rise from less than $50M to over $500M in sales.

Known for his creative, out-of-the-box thinking, this French-speaking Canadian has fierce passion for distributor success and believes that LifeWave’s unique, powerful technology coupled with a stellar business opportunity deserve world class marketing to support every key touch point along the customer journey.

When not working, Jason enjoys spending time with his wife and four children, making music, participating in triathlons (the guy is in shape!) and riding motorcycles.

Emily Hollingshead

Director, Sales

Emily Hollingshead

Director, Sales

Emily has been involved in direct selling, both as a distributor and a corporate leader for nearly 20 years. Throughout her career, working at network marketing firms such as doTERRA, ASEA, and Young Living, Emily has dedicated her time and talents to helping others see their potential and to achieve their dreams.

Not only has she worked with some of the biggest and brightest field leaders in the industry, but she has done so across many boundaries & cultures. Focused on building strong partnerships of respect & collaboration, she has led sales teams to new benchmarks in sales, innovation, and growth. Emily also has extensive experience in promotions, field development, events & recognition, education & training, compensation plans, mentorship, and individual & corporate brand development.

As an avid consumer of all thing’s personal development, Emily has been on a life-long journey to gain better insight into human behavior and connection. Part of this learning included gaining her degree in Behavioral Science from Utah Valley University with a minor in Business Management.

Tiffany Sommer-Johnson

Sr. Manager of Recognition and Events

Tiffany Sommer-Johnson

Sr. Manager of Recognition and Events

Tiffany is an industry veteran having worked in the direct selling industry for more than 22 years. She has been an executive on marketing teams at billion-dollar companies including Young Living, USANA, and Younique where she consistently focused on elevating leaders through life-changing experiences that combined well-deserved recognition, highly-motivating incentive programs and exciting events. Her passion to create a culture of success by helping to map out proven steps toward great achievement has always been coupled with the kind of recognition that motivates, inspires and celebrates network marketing success every step of the way.

While collaborating with sales, marketing, product development, promotions, and other departments to create rewarding lifestyle programs, her most impressive accomplishments include forming and running a council for women leaders in network marketing and producing large-scale events for over 10,000 people in venues like Radio City Music Hall. Updating and streamlining recognition programs has always come easy to her, but pulling off amazing incentive trips around the globe to places like French Polynesia, Japan, Switzerland and South Africa have been among the hallmarks of her career.

Most importantly, she has consistently been mindful to encourage companies and their leaders to give back and strive through humanitarian efforts to never forget what is most important: helping others in need and lifting up those less fortunate.

Brian Kennington

Global Compliance Sr. Manager

Brian Kennington

Global Compliance Sr. Manager

Brian Kennington has spent over 15 years in the direct selling industry working with established, multi-billion-dollar companies as well as emerging start-ups. He’s engaged in a variety of roles and responsibilities, including sales/business support, account management, and compliance.

Whether personal care, health/nutrition, gaming/technology or FinTech products, Brian brings with him a wide range of knowledge and understanding of the direct sales industry and its accompanying regulatory landscape. He has spent many years successfully navigating regulations imposed by the FTC, FDA, SEC, NFA, FINRA, CFTC and a variety of global and regional regulatory bodies.

Brian has successfully overseen compliance matters around the world, including North and South America, Europe, the Middle East, South Africa, the Greater China area, North Asia, Southeast Asia and the South Pacific regions. Because of his global experience, Brian has a great love and respect for people and their cultures worldwide.

Mimi Rogers

Creative Director

Mimi Rogers

Creative Director

We are delighted to announce that Mimi Rogers is joining LifeWave in the Marketing Department as Creative Director.

Mimi Rogers has more than ten years of experience in brand management, product design, graphic design and illustration, with eight of those years specifically in the direct-selling industry.

Mimi is known by friends and colleagues as the creativity dragon. She loves exploring, identifying and magnifying ways a company can increase the value of its products and services by connecting with its customers through art. She is especially passionate about achieving results others believe to be impossible

Mimi has repeatedly demonstrated success in nurturing a brand and helping it grow by bringing marketing initiatives from conceptualization to fruition. She’s assisted in the development of creative teams and enjoys providing strong mentorship to team members.

Mimi is a direct-sales champion, especially for the tight-knit and supportive communities it can create. She especially has a soft spot for female entrepreneurs, but does everything she can to help all independent distributors develop their businesses to the level they aspire.

Jeff Etherington

Global Customer Service Director

Jeff Etherington

Global Customer Service Director

As a contact center veteran of over 20 years, Jeff Etherington brings a wealth of industry knowledge and senior management experience to the LifeWave Customer Service team. By optimizing process and scaling for efficiency, Jeff delivers both quantitative and qualitive improvements in customer experience.

Those who work with Jeff cite his unfailing devotion to his team as the hallmark of his career; Jeff believes that creating a positive environment for his customer service team translates into a positive experience for customers. He serves as a powerful advocate for those he manages and the LifeWave customer base. For these reasons and more, we welcome Jeff as a member who embodies the LifeWave values of vision, resolve, kindness, and integrity.


International Leaders


Sophia Li, Taiwan

LifeWave Taiwan, Customer Service Manager

Sophia Li, Taiwan

LifeWave Taiwan, Customer Service Manager

Sophia graduated from Georgia Southwestern State University with a bachelor’s degree in English. Early on in her life Sophia’s tenacity and deep sense of personal responsibility shaped the trajectory of her career. She went on to become an English teacher with a passion for engaging students in education; she published two books on the subject of making English language learning fun and playful. One of these books climbed to the top 20 best sellers list of non-literary books at a renowned bookstore. Beyond her education profession, Sophia gained valuable experience as a tour guide at a travel agency and a secretary of a medical company.

As a LifeWave distributor, Sophia found her passion in helping individuals achieve their dreams. She says, “Phenomenal products, a fantastic administrative team and colleagues, plus enthusiastic members make LifeWave the best chapter in my career so far!”

Dang Gilera-Davis, Philippines

LifeWave Philippines, General Manager

Dang Gilera-Davis, Philippines

LifeWave Philippines, General Manager

Over 23 years Dang Gilera-Davis has honed her expertise in sales and marketing, as well as business building and corporate management, in the fields of pediatric nutritionals and network marketing. An inspiring and conscientious leader, she has a strong background in team development, high-impact distributor events, trainings, recognition, and promotions. She is known for her ability to positively impact sales while driving customer satisfaction. Her successful career includes her contributions as Head of Sales and Business Development at Herbalife Nutrition Philippines and as Country Manager at Sunrider Philippines.

Dang is a dedicated and focused individual who thrives in a fast-paced environment. Her years of experience in the direct selling, healthcare and consumer industries has inspired her to utilize and share the best-practices that she has learned along the way. She is dedicated to supporting and mentoring her LifeWave Philippines' leaders and distributors, and her goal is to provide the highest level of service support to ensure a sustainable LifeWave business for the Philippine market.

Manabu Takashima, Japan

LifeWave Japan, Country Manager

Manabu Takashima, Japan

LifeWave Japan, Country Manager

Manabu Takashima has 21 years of experience in major network marketing companies such as Herbalife, Shaklee, LifeVantage, and Young Living.

Guided by David Schmidt’s vision of “sharing products that promote health, wellness, beauty, and longevity with people all over the world,” Manabu participates in seminars across Japan. His decades of experience and achievements at well-known network marketing companies affirm his sense that there are endless possibilities at LifeWave. Manabu is guided by the principles of service, care, education, empathy, and empowerment; he loves to see LifeWave members smile and aims to make LifeWave a place where each member can shine.

“When you first learn about LifeWave, you are surely at a crossroads. At this moment in time the company is riding a wave of global growth from the advent of X39®. # Ride this wave with us; you will feel great and see life from a revelatory vantage point.”

Makoto Sato, Japan

LifeWave Japan, Sales Manager

Makoto Sato, Japan

LifeWave Japan, Sales Manager

Makoto offers over 25 years of sales experience, and more than 18 years of MLM expertise. Specifically, he developed sales and customer service departments to support rank advancements, sales growth, and new enrollments. He also brings the specialized skill set of in-field compliance training.

Nothing motivates Makoto more than the success of the members he works with. He delights in watching hard-working individuals move up the ranks by making meaningful connections and fostering growth up and down an organization. Makato believes that when we help each other grow, we will inevitably reach out personal goals.


KC How, Malaysia

LifeWave Malaysia, Country Manager

KC How, Malaysia

LifeWave Malaysia, Country Manager

Manager Mr. KC How comes to LifeWave with 20 years of leadership experience at global juggernauts such as L’Oreal and Johnson & Johnson, as well as several large direct-selling companies, including Amway and Saladmaster.

Over his extensive career, Mr. How has developed a reputation for driving market growth and profitability. He was responsible for opening CMN International in Malaysia and later, at Saladmaster Inc, Mr. How was named one of the company’s top 3 Sales Directors worldwide.

With his experience and passion, Mr. How leads LifeWave Malaysia as they write an exciting and promising chapter in the LifeWave story.

Dr. Edward Choo, South East Asia

LifeWave Southeast Asia, Regional Director

Dr. Edward Choo, South East Asia

LifeWave Southeast Asia, Regional Director

Working closely with our country mangers in Taiwan, Malaysia, and the Philippines, Dr. Choo is focused on sales and marketing for the region and will be developing strategic plans for current and future markets as expansion continues unbated. Dr. Choo will be working out of our Kuala Lumpur office.

To this new role, Dr. Choo brings over 30 years of rich experience. His past working roles include Chief Executive Officer for Vitalife Sciences Asia, Group Vice President at Elken Global, Vice President of Marketing and Business Development at BlueScope Steel Asia, and Head of Marketing for McDonald’s Corporation Malaysia. He has a PhD from University College of Dublin - UCD, an MBA, and a Bachelor of Science from UPM Malaysia.

Claudia Harteneck

Vice President of European Sales

Claudia Harteneck

Vice President of European Sales

Claudia comes to LifeWave with over 20 years of leadership experience in the MLM/Direct Sales industry. She has worked for large and established companies such as Herbalife, and has also supported the market launch of several companies in countries like Germany, Austria, Switzerland, France and Italy.

With a Bachelor of Science degree in International Hospitality Management and as a result of her extensive career, she is well versed in Customer Services, Sales, Marketing, Country Management, Strategy and Compliance. She is fluent in German, Spanish, English and French and has proven her ability to deliver value in a complex and evolving business environment. She loves engaging with distributors, supporting their business and personal growth and helping them make a difference.

With her international experience, her leadership and passion, Claudia marks an exciting chapter for LifeWave Europe.